Finding New Readers
The relationship between a blog and its readers is quite an interesting one. Readers will follow the blog only as long as the content is shown in the blog is good. Similarly, the blog's strength lies as long as readers back it up.
You can build such a relation by producing good content and increasing your readership. Without having readers, your blog will wither and you'll lose your enthusiasm!
Now that you've your block set up and starting publishing your posts, the next step on the checklist is to up your marketing game. Increasing your readers depends on how well you market your blog.
Marketing Your Blog
Here are a few tips to help you get your content noticed:-
1. Create a broadcast list
The simplest way to get readers is by creating a broadcast list. It is the list of people who you'll keep updating about your posts. Your friends and family are the easiest support system you can get for any new project.
2. Pester your friend and family
Ask your friends and family to share your post. In fact, don't shy away from reminding them until they do! The people you trust and value would love to see you achieve your dreams.
3. Mention it whenever you have a chance
When you talk to new people and introduce yourself, add in the fact that you are a blogger. If someone asks about your passion or hobby, tell them about your blog. Think of these conversations as a way to start marketing your work. That is where most people started!
Marketing never stops, and neither will we! Here are few more tips for you
4. Collaborate with other bloggers
Being the new blogger on the block can feel overwhelming. But, you need to do the same thing that you've been doing at every new place- reach out! Collaborate with other bloggers with similar audiences as yours.
So if you know another blogger who talks about the mental health needs of youngsters like you do, ask them if they'd like to write an article with you. It helps both of you increase your readers, making it a Win-Win situation for everybody!
5. Using the Right Tags
There is a way to keep your posts relevant among the users of any platform you use. In the case of Instagram, it is by using hashtags. WordPress has something called WordPress tags. Using the right ones with your blog post will help you in getting your posts to your target audience!
Why Do You Need To Retain Readers?
Getting new readers is one of the main things on any blogger's checklist. But you also need to focus on retaining those readers. This is the next milestone you need to achieve.
Having a group of readers who read most of your blog posts will help you build a consistent reader base. Their response is the feedback you need to understand your progress. Consistent readers can also help you grow with the rights suggestions.
They're going to be more supportive than readers who comment on your style after just one post as they've seen you and know your style by now.
Retaining your readers can be done in simple steps.
Retaining Your Readers
Having a little community of readers to you rely on is very important. It helps you keep your blog running. So here are few tips that you can use to retain your readers:-
1. Consistency is a key
One of the easiest way to do so is keep your tone and style consistent throughout your posts. Readers like your blog because of the content is there. If you keep on changing the way you write, their reading experience will change from one person to another. So probably what they were looking forward to seeing after their last visit to your blog won't be there the next time!
2. Quality over quantity
Simply posting a blog article without finishing it is a desired is a Cardinal sin for blogger. "Quality over Quantity" is the Motto you should live be. Publish a post only when you know you'd love to read it again.
3. Regular posting schedule
Having a regular schedule for posting has many benefits. To begin with, it ensures that you are churning out quality content at regular intervals. This ensures your blog shows up more regularly on relevant search results. Secondly, it encourages your readers to visit your page more often. We'll look at this in more detail while talking about content calendars.
As a blogger, you might want to use a few different ways to maintain your community of readers. It will help you retain many different types of your readers. So the ones who don't like to read long emails might stay updated using newsletters instead. Here are some more techniques that you can use:-
4. Writing newsletters
One of the most underrated ways to retain readers is by writing newsletters. Newsletters are like posters or documents that keep your readers updated about what's happening. This helps the ones who sign up feel more connected. Over time, this builds a sense of loyalty towards your blog.
5. No sudden changes
You might want to try something new on your blog, and that's great! But remember to give your readers a hands up about it. You can upload a post, mention it in your newsletter unveil the addition like a surprise or send a message across to your readers using your mailing list.
Key Takeaways!
let's look at what we understood till now!
We looked at different ways to market your blog to new readers.
We also saw the need to retain you existing readers and how to do that in a few simple steps.
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