Making Money as a Blogger
Blogging
is not only fun, it can also be a great way to make money. People have
found various ways to earn from their blog by writing from anywhere in
the world. And you can do it too! Read this blog post to find out how.
Earning Money Through Your Blog
You've
written a couple of blog posts, marketed them properly for your readers, and
started retaining them. Now you might be wondering about what is the next
step on the path of blogging. Well, how about earning money from your blog?
In
simpler words, monetizing means earning money through your blog.
This can be done through various ways. Every blogger dreams of turning their
passion into a full-time profession. Monetizing helps you take that very
leap of faith!
Let
us look at the various ways through which your blog can be monetized.
Advertisements
Don't
you hate it when YouTube crowds your screen with an advertisement before you
even select a video? What about the ones that pop up in the middle of a video
when you're really into it? On the other hand, how do you feel about an
advertisement that just sits on one side or corner of the web page while you
read whatever you came for?
This
is how advertisements on blogs work. Once you reach a certain amount of readers
and achieve other metrics, you can show ads on your blog using AdSense.
You earn money on the basis of both clicks and views for the
advertisement. The best part about using AdSense over other advertising methods
is that it keeps the relevant advertisements based on the user's online
behavior over Google.
Sponsorship
Haven't
you seen your favorite YouTuber do an unboxing of the latest gadgets. Sometimes
they also or mention a product or service in their video. For example,
FilterCopy videos often mention the app Unacademy in their videos.
These
are called sponsored posts. Such kinds of posts promote a certain
product throughout the post. In such scenarios, the blogger is approached by a
company to raise awareness about their latest product. You earn a specific
amount of money for writing such a post. The company would also have other
conditions about the amount of word and the key features to be highlighted
in the post.
Examples
of sponsored blog posts
would include a book blogger being paid to review a certain book, tech
bloggers to try out a earphone or any other gadget and food bloggers to try
out food at a restaurant.
Affiliate Marketing
Just
like the previous question about YouTubers, you'd also seen them say "Go
and use the link below for a discount". Ever wondered about what
would benefit would that give them?
This
is called affiliate marketing. It is a form of monetizing content where
the blogger gets paid for every click on the link. The difference between
affiliate marketing and sponsorship might not be quite evident on the
first look, but they're entirely two different kinds of monetization.
Sponsored
posts are ones with a one-time payment. So you earn the same amount whether a 100
people read that or just a single person reads it. On the other hand,
affiliate marketing is a post which gives you money based on the engagement and
how many people click on the coupon code offered by you in that specific post.
In a simple manner, sponsored posts could be called as an active payment,
while affiliate marketing is more of a passive payment that earns you
money over time.
Selling Your Own Products
Once
you have reached a good following and have earned a loyal set of readers, you
could slowly introduce products and services that your audience would be
interested in. If you have a loyal community of readers, such services
help you in building a better trust with your audience. This is because your
readers already have a certain level of trust with you that is built over the
consistent posts and quality you've shown in your blog throughout this journey.
Offering Freelance Services
Now
that you've already reached a certain proficiency level of blogging, you could
try offering your services for writing content. We will explore this option in
detail when we talk about content writing. The basic idea here is that
you will be writing content for a client who will pay you for the work you do.
Key Takeaways!
Let's
take a quick look at what we understood till now!
We saw the various ways through which blogs can be monetized
- Sponsored
posts are
different from affiliate marketing on basis of how they work as well as the
payments received
- Google AdSense is a good way for advertisements catering to the reader and not generic ones.
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